3 Ways Augmented Reality Can Improve Your Marketing Campaign
Like so many activities, marketing is being shaped by augmented reality. Brands can increase their awareness, find competitive advantages for their business, get higher win rates, without needing to spend a lot of money on old-fashioned marketing campaigns. And as technology became a must-have component to satisfy the customer, consumers expect novelties from your brand. So, how are you planning to capture consumers’ attention?
Read on to know how you can achieve customer interest and satisfaction by using augmented reality.
Discount Hunts
Fascinate your clients with engaging and absorbing discount hunts. Buyers and visitors can look for coupons clues (these can be emblems, logos any labels that represent your brand) around a department store by scanning the space with their phones via AR. Once they’ve finished, they can unlock a discount code or win something. This is an excellent way to enhance brand awareness, encourage purchases with enticing offers, and create a memorable brand experience.
For example, Airwalk launched the look and find pop-up shop, promoting their new shoe collection release on the market. To buy the product, shoppers needed to download Airwalk’s app and visit a virtual pop-up store location. Thanks to the AR experience Airwalk generated $5 million of earned media!
Related: How Augmented Reality Integration Can Help You Grow Your Business
Build Your Own 3D Character
Surprise consumers by letting them build their own AR experience. Consumers simply have to color in their paper character, and then scan to bring it to life in augmented reality. This is an enjoyable and extraordinary experience to enhance your product pack or collection of media you use to support the sales of a product or service (like catalogs and handouts). This also allows to take this experience with them and share it with others.
Creating a virtual guide for your event or a store is also a powerful way to drive brand engagement. It can be a cute 3D animal or a funny buddy who would continue to engage customers as they walk inside the store or event-hall. Avatars can be also used to provide more information about a product and increase campaign effectiveness. An improved version of this feature will allow a voice dialogue between the end user and a bot powered avatar.
For example, HotStepper, AR wayfinding app, is a character who guides you to your destination as he walks the streets with you. Using a combination of GPS coordinates, mapping data, an accelerometer, and AR Virtual wayfinding buddy is cool to walk with.
Another startup, called colAR created the coloring book of the future. Just print out the page from colAR’s web site and color it in with markers or crayons. Once you’re done, open the app, and hit the “play” button to bring up a camera view. By holding your drawing up to the camera, your work will turn into an animated 3D model.
Related: Why Do You Need To Invest In AR
Snapchat-like Selfies
Follow the trend, create your own selfie filters! There’s almost no one who hasn’t tried this shareable experiences on Snapchat. You can create a campaign that involves gorgeous filters somehow representing your brand through colors or featured labels. This is an awesome source for brand engagement and it will quickly spread the word about your company. Let consumers take selfies that would instantly evoke memories about your brand and they’ll definitely visit you again.
Related: How Snapchat, Facebook and Instagram are using Augmented Reality for their Business
The truth of the matter is, Snapchat has one of the best selfie cameras of any app — from the most attractive filters to stickers and animations, Snapchat won everyone’s heart. Thankfully, the right app can do small wonders for your business, allowing clients to play with selfies and remind them about your brand.
Ultimately, it’s important you consider how AR would enhance your customer’s shopping experience, and find out how AR can work for you. If you want to try any of the ideas above or if you have different experiences in mind for your marketing campaign, we can provide an end-to-end service to make it happen. Don’t hesitate to contact us or book a call with our team, and we’ll definitely help you.
It is often a tough decision for an organization to invest in augmented reality app creation. AVRspot inc. provides a unique possibility to create a proof of concept or even MVP (minimal viable product) without any risks*.
* Please contact us to learn more about our “No Risks Program”
