AR app Archives

June 25, 2019

AR and VR in the entertainment industry: five practical uses.

The augmented and virtual realities have been part and parcel of the entertainment industry for some
time already. Of course, when you are thinking about VR and entertainment games and virtual worlds
come to the mind, but this area is not only about gaming. It includes even more equally popular areas
like theaters, galleries, discovery centers and virtual theme parks.
Most of these niches aim not only to entertain but also educate people. So, here are five uses of virtual reality in the real world

1. Theater

An immersive or interactive theater performance is a fantastic way to use VR. A good example is New York show Sleep No More , which had enormous success. Immersive theater is a performance where the audience is involved in the action. According to recent surveys, over 66% of people are interested in visiting such a concert. So, it’s an excellent investment which can give a stable income for several years.

2. Museums

AR and VR apps can boost the visitor’s attraction to museums. People who are visiting museums for an academic propose will be happy to use the AR app to go through the history of exhibitions. Virtual reality apps can help to attract a broad audience. A good example is the British Museum uses VR technology for audience engagement.

3. Amusement parks

Virtual reality experience is a must for amusement parks. The primary issue this industry has a high competition since it’s hard to impress visitors. Virtual reality implementation may create unique experiences and also works for theme parks.

It’s great to have different virtual reality applications for most of the holidays. Christmas or Halloween apps can boost visitor’s attraction.

4. Galleries

Virtual reality technologies can be a great addition to galleries since it allows creating virtual tours around your exhibitions. Tretyakov Gallery, for example, uses a VR app to enable their broad audience to create paintings in the famous artist’s manner and then share them on social media.

5. Music concerts

Many artists, like Imagine Dragons, U2, Björk and others, are using VR and 360-degree videos to make their performance unforgettable. A lot of music fans are paying for the ability to watch VR concerts and festivals using headsets they have

Of course, there are more entertainment niches which may benefit from creating AR and VR applications: VR hobby lessons, cinema and film production are among them.

Nevertheless, if you would like to boost your entertainment business by bringing something new and innovative, contact AVRspot now and get your new AR/VR app developed by our team.

May 6, 2019

The use of augmented reality in marketing campaigns: is it possible?

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During past years augmented reality became not science fiction, but an innovative tool. It is used by hundreds of companies worldwide: during production, for entertainment and gaming, and most importantly as a part of their marketing and advertising campaigns.

Business giants were the first who entered the AR technology marketing world. Over 88% of massive companies are using AR as a part of their campaigns, reports ADAge.

Now, augmented reality marketing becomes more accessible for smaller companies. And any business owner can benefit from it.

How augmented reality is used in marketing?

AR provides different opportunities for marketing and advertising. It can be used for storytelling, social media, virtual tours, cross-promotion and branding. The main advantage of this technology is that it allows to create an extra dimension and provide enhanced informative experience in the real world.

AR marketing can be used to deliver your content to consumers in an interactive manner. For example, IKEA provides virtual tours to their customers and Covergirl uses its BeautyU application to determine the skin tone and picks the products which complement the look.

What are your options in the AR world?

Of course, AR development requires large investments. Not all business can afford or need to deliver all possible AR experiences to their clients. In this case, there are more cost-effective solutions like web augmented reality.

Imagine, that you can go online for shopping and can take a photo of yourself upload to the system, add your size and see how you will look in a new suit or jeans? Or you are planning to paint your room into another colour, but not sure how it will look like? You can always take a virtual tour in a hotel before booking. Moreover, you can preview the car from all sides just sitting on your couch. All these new experiences can be delivered to your customers with web AR technologies!

AR marketing is now used by Home Depot, The Hub Hotel from Premier, AMC, Heineken, Starbucks, Heinz, and other companies. And customers are returning to them for more and more interactive experiences.

If you are looking for digital marketing AR service to drive your business to the new level of innovation, contact our team – info@avrspot.com

April 25, 2019

5 Ways Augmented Reality Enhancing Industrial Production

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Augmented reality is not a really recent invention. Scientists had started to explore this area in the late 1950s. But because of the hardware limitations, the real development boost happened only within this last decade when low-weight and high capacity devices became a part of our lives.

Augmented reality applications are now widely used in various industries, with industrial production and manufacturing not being an exclusion. Many facilities have integrated AR into their operation since they saw the benefits of this technology.

5 ways manufacturing can benefit from augmented reality

1. Personnel training

Companies are spending millions of dollars each year on employee training. Enhanced reality can reduce these costs by providing pieces of training through applications. For example, AR has already been used by Jaguar Land Rover in partnership with Bosh.

2. Logistics

Employees spend a good portion of their work time looking for something in warehouses. Augmented reality technology can simplify this process by providing workers with all information about the items’ placements, minimizing the time they spend on that process, and boosting their performance instead.

3. Maintenance

When you are running a production company, it becomes troublesome to maintain all your equipment in working condition. Enhanced reality applications can help your service team to find and identify potential issues faster. A good example would be the US Marines who already adopted AR into their routine

4.New products design and development

The design and development process is resource-intensive since it requires a lot of communication and approval between involved parties. AR apps can help to reduce the time spent on new products’ creation.

5. Complex assembly

When it comes to creating complex devices and equipment, like cars, smartphones, and even aeroplanes, AR can play a crucial role by reducing error risks, as well as simplifying the process. This is now used to manufacture and maintain Boeing 747-8 Freighter.

Final Words

As you see, augmented reality in manufacturing can play a key role by reducing failure risks, upskill personnel, speed up the process, and many others. And if you are looking to change the way your company works, hire augmented reality experts.

But all of that was just barely scratching the surface. In the weeks to come, I’ll be dwelling deeper into the topics presented in this text, elaborating more and more on use-cases of AR in different industry branches, and some really interesting implementation that we ourselves did for our clients. Stay tuned for our weekly blog!