The use of augmented reality in marketing campaigns: is it possible?
During past years augmented reality became not science fiction, but an innovative tool. It is used by hundreds of companies worldwide: during production, for entertainment and gaming, and most importantly as a part of their marketing and advertising campaigns.
Business giants were the first who entered the AR technology marketing world. Over 88% of massive companies are using AR as a part of their campaigns, reports ADAge.
Now, augmented reality marketing becomes more accessible for smaller companies. And any business owner can benefit from it.
How augmented reality is used in marketing?
AR provides different opportunities for marketing and advertising. It can be used for storytelling, social media, virtual tours, cross-promotion and branding. The main advantage of this technology is that it allows to create an extra dimension and provide enhanced informative experience in the real world.
AR marketing can be used to deliver your content to consumers in an interactive manner. For example, IKEA provides virtual tours to their customers and Covergirl uses its BeautyU application to determine the skin tone and picks the products which complement the look.
What are your options in the AR world?
Of course, AR development requires large investments. Not all business can afford or need to deliver all possible AR experiences to their clients. In this case, there are more cost-effective solutions like web augmented reality.
Imagine, that you can go online for shopping and can take a photo of yourself upload to the system, add your size and see how you will look in a new suit or jeans? Or you are planning to paint your room into another colour, but not sure how it will look like? You can always take a virtual tour in a hotel before booking. Moreover, you can preview the car from all sides just sitting on your couch. All these new experiences can be delivered to your customers with web AR technologies!
AR marketing is now used by Home Depot, The Hub Hotel from Premier, AMC, Heineken, Starbucks, Heinz, and other companies. And customers are returning to them for more and more interactive experiences.
If you are looking for digital marketing AR service to drive your business to the new level of innovation, contact our team – info@avrspot.com
Related to: Augmented Reality for Business: Effects of AR on Consumer Psychology and Behavior